16.03.2011: Formel D at Auto Shanghai 2011

By appearing at the 2011 Auto Shanghai exhibition from the 21st until the 28th of April in Shanghai, the Formel D Group will underline its reinforced focus on the Asian market as an expanding international premium service provider in the automobile industry. Participating in arguably the continent’s largest and most important trade fair allows the Group to demonstrate its ability to grow sustainably, as well as how important its site in China and the rest of the Asian-Pacific region are to the company.

As part of Germany’s contribution to the exhibition, the Formel D Group will present its current product portfolio and innovations for the Chinese market and the rest of the Asian-Pacific region at stand F 50 in hall W 4 of the German Pavilion. In keeping with its motto, “We are where our customers need us”, Formel D is constantly expanding its global network and uses synergy to do this. Customer demand and less pressure from competitors play a crucial role here. “We see ourselves as a market leader in most of the services that we provide in the automobile industry,” says Viola Metzner, one of the Formel D Group’s Managing Partners.

With our company philosophy in mind, we opened a subsidiary in Shanghai in 2006, and because of high demand and a number of successful projects, three further sites have now been set up in Beijing, Shenyang, and Changchun, enabling Formel D to demonstrate real adaptability and customer proximity in China.

The motto of this year’s Auto Shanghai, “Innovation for Tomorrow”, is centred on low-carbon technologies, and green economies and sustainable development are the focus of the exhibition. This fits in perfectly with the progress made by Formel D.  

 “We are continuously adding to our product portfolio by developing innovative business areas,” says Hans-Josef Orth, also a Managing Partner of the Formel D Group. About ten per cent of Formel D’s turnover now comes from areas outside of the automobile industry, such as the renewable energy sector. Formel D has been recognised as a pioneer in many areas of the automobile industry for a long time, and prides itself on innovative developments that succeed in areas like sustainable development as well. Knowledge gained from the automobile industry is now being adapted to other sectors.

As a service that’s growing all the time, Formel D’s Quality Confirmation Center (QCC), is being used more and more in Asia. The QCC model is one of many innovative Formel D models. By providing monitoring, follow-up, and logistical services, it guarantees that manufactured items are defect-free and in doing so ensures that subsequent processes run smoothly. “Since its introduction in 2004 we have continued to develop and optimise this concept, which we came up with ourselves,” stressed Viola Metzner with regard to the opening of further QCCs in Asia.