Formel D

Formel D redefines aftersales service


Establishing a new aftersales division is a great challenge, especially for OEMs and startups without years of market experience and presence. The entry barrier is high, especially in terms of finances, due to the technical complexity and regional coverage. Furthermore, many processes are more difficult to configure and take up more time than in production, for example.

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  • Michael Volpert
  • Director Portfolio Management

As a reliable partner in the aftersales field, Formel D can rely on existing structures and offer scalable and economical solutions for different fleet sizes. With “Aftersales as a Service”, the Group has now developed an all-round package for integrated aftersales services for its customers.

Manufacturers need competent partners with the necessary innovative strength, a tight network, and expertise in automotive topics of the future.

Aftersales as a Service

Many young, up-and-coming manufacturers are facing difficulties in their efforts to establish an aftersales division. Usually, they do not have a large network yet, and they deliberately want to break with the traditions of established OEMs by developing new concepts. For example, they are redefining the service concept in a completely new way and aspire to make services more flexible in order to meet changing user behavior. Since this is an ambitious endeavor, manufacturers need competent partners with the necessary innovative strength, a tight network, and expertise in automotive topics of the future. Thanks to its extensive portfolio and experience in the aftersales field, Formel D can offer its customers complete solutions from a single source – ranging from IT infrastructure to call center setup, from digital manuals and supplier management to vehicle service and maintenance.

Calculable and predictable solutions

All services included in the Formel D service package are available to manufacturers immediately after the partnership has been sealed and without big initial investment. Moreover, they no longer need to tediously set up their own aftersales infrastructure and network. It makes the setup of the aftersales division more calculable and above all predictable for the OEMs.

The customer names their goals and growth prospects, and Formel D puts together a suitable, scalable service package. In addition to the services, the customer also receives comprehensive advice based on the quality service provider’s extensive 25-year experience in the aftersales sector. With these individual solutions tailored to the customer’s wishes, even young start-ups can fall back on tried and tested aftersales structures and processes.

OEMs can save a lot of time and purchasing costs with the new aftersales service model.

Service packages

Formel D offers a total of six aftersales service packages.

With “Aftersales as a Service”, Formel D is breaking new, innovative ground, offering OEMs a comprehensive solution and stable partnership with reliable support. Specifically, it is based on a subscription model, in which the Group provides its customers with aftersales services for an agreed time, for example. One benefit of this model is that the customer is not forced to tender each service individually, which reduces acquisition costs in the short term and simplifies billing. It saves time and also helps gain a much better overview of the current costs.

Customer-oriented service

All processes, systems, and structures used in “Aftersales as a Service” are linked to ensure that data is available at all points. It also facilitates process streamlining and eliminates additional costs caused by interface-optimizing measures. Formel D offers customer-oriented service with a feedback culture. The company receives customer ideas and refines them until the customer is satisfied.

Especially in light of the current dynamic development of the industry, the experience of an independent quality service provider really pays off for the customer. Since 1993, Formel D has been implementing aftersales projects around the world for quite a few OEMs, suppliers, and non-automotive companies. It has taught us to understand the market and given us a very good overview of best-practice solutions, digitalization potential, and the quality of different suppliers.


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Formel D redefines aftersales service

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The article has been published in OEM & Lieferant, Issue 2/2020 .

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